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Influence: Science and Practice (5th Edition)
International Marketing
Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
Designing Brand Identity: An Essential Guide for the Whole Branding Team
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
Market-Based Management (5th Edition)
MARKETING MANAGEMENT
Consumer Behavior (8th Edition)
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Influence: Science and Practice (5th Edition)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
Zag: The Number One Strategy of High-Performance Brands
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
A Technique for Producing Ideas (Advertising Age Classics Library)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Social Media Marketing for Digital Photographers
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)
Influence: Science and Practice (5th Edition)
Designing Brand Identity: An Essential Guide for the Whole Branding Team
MKTG (with Marketing CourseMate with eBook Printed Access Card)
Marketing Management (14th Edition)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
Framework for Marketing Management (5th Edition)
Marketing Management (13th Edition)
Principles of Marketing (14th Edition)
Diffusion of Innovations, 5th Edition
Social Media and Public Relations: Eight New Practices for the PR Professional
CB4 (with Marketing CourseMate with eBook and Career Transitions Printed Access Card)
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)
Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series)
Marketing Management: A Strategic Decision-Making Approach
Marketing
Win! the Hispanic Market: Strategies for Business Growth
MKTG (Marketing CourseMate Printed Access Card)
Creating a Lean R&D System: Lean Principles and Approaches for Pharmaceutical and Research-Based Organizations
Meta-Luxury: Brands and the Culture of Excellence